| Time | Study |
|---|---|
| 0–20 min | Chapter 6 |
| 20–40 min | Chapter 8 |
| 40–55 min | Chapter 9 |
| 55–60 min | Memorize the ⭐ lists + differences |
Main idea:
Consumers don't simply receive information. They select, organize and interpret it.
Immediate/direct response of sensory organs to a stimulus.
Example: Seeing a bright advertisement → your eyes respond.
Sensation = receiving the stimulus.
How we select, organize and interpret information.
Sensation ≠ Perception
Sensation = "I see it."
Perception = "I understand what it means."
Lowest level at which a person can detect a stimulus.
Think:
NOTHING → Absolute Threshold → SOMETHING